Arnold has always defined premium bread.
And today, Arnold is part of the Bimbo Bakeries USA family, home of all the fresh baked brands America has loved for generations.
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Arnold® and Oroweat® Bring the Best to the West with the Launch of Sandwich ThinsTM Bakers Share the Skinny on Endless Eating Possibilities HORSHAM, PA (July 2009) – Today, the bakers of Oroweat and Arnold Breads announce the expansion of Sandwich Thins, the first unique sandwich-sized sliced flatbread rolls introduced, to the Western United States. Currently available in the East under the Arnold brand name, and now available in the West under the Oroweat brand name, Sandwich Thins are thinner than a roll, healthier than most sliced bread, more practical than a pita, and are reshaping the bakery aisle. "We first introduced Sandwich Thins in the East in August 2008, and they became popular overnight! People were so excited about Sandwich Thins, we immediately began receiving an influx of calls asking exactly where they were available," said Liza Leszczuk, Brand Manager. "We listened to our consumers and are eager to share Sandwich Thins with the Western U.S. now too." Two varieties will be rolling out in the Western markets: 100% Whole Wheat and Multi-Grain. Both are only 100 calories and are an excellent source of fiber, with the 100% Whole Wheat offering 19 grams of whole grains per serving and the Multi-Grain contributing 11 grams per serving. In addition to the one-of-a-kind shape and texture, each variety of the Sandwich Thins contains no high fructose corn syrup. Sandwich Thins are a great-tasting choice for consumers looking to control their portions, yet still enjoy the foods they love. In the East under the Arnold brand name, Whole Grain White and Seedless Rye varieties are also available, in addition to 100% Whole Wheat and Multi-Grain. For consumers who prefer traditional white bakery products, Arnold Whole Grain White Sandwich Thins have the color and taste people love, but are made with whole grains, offering 6 grams of whole grains per serving and are also an excellent source of fiber. The newest variety, Arnold Select Seedless Rye Sandwich Thins, offer the taste of classic rye bread with fewer calories, and 6 grams of whole grains. Oroweat and Arnold Select Sandwich Thins are the first product of its kind, and are now rolling out nationally. They will be on shelves at all major grocery stores nationally starting in late July 2009. For Further Information Contact: Amy Grosheider, Marina Maher Communications Arnold® and Brownberry® Bring Breads Back to Nature Now Premium Breads Baked with No Artificial Colors, Flavors or Preservatives HORSHAM, PA (July 2009) – The master bakers of Arnold® and Brownberry® Bread today announce the elimination of artificial colors, flavors and preservatives from their lines of premium 24-ounce breads beginning in October 2009. The bakeries are committed to providing wholesome nutrition for all Americans, starting with less-processed products, and are excited to offer consumers what they want. Sales of natural food have increased 50% over the past four years due to widespread consumer demand, according to SPINS, Nielsen and Mintel data. The Arnold and Brownberry bakers recognize that despite the economy, the motivations and growing request for these types of foods are great. "At Arnold Foods, the baker of Arnold and Brownberry products, we're really passionate about the quality of our breads, and believe that what we don’t bake into our breads, is just as important as what we do," said Jennifer Hartley, Senior Director of Marketing. "We are committed to giving Americans the better choices they crave and are pleased to eliminate artificial colors, flavors and preservatives from our premium breads without raising prices." Across the country, consumers of all ages are concerned about food additives and pulling back from products packed with artificial preservatives. Food allergies and the health benefits associated with less processed foods have also been a driving factor in the search for foods made with more natural ingredients that promote health and wellness. In October, the following Arnold bread lines will be baked with no artificial colors, flavors or preservatives: Grains & More, Whole Grains, Country Classics and Soft Family Breads; and the following Brownberry bread lines will be baked with no artificial colors, flavors or preservatives: Grains & More, Whole Grains and Country Classics. Arnold premium breads are available in supermarkets and mass retail locations in the Northeast and Southeast, and the Arnold Soft Family line is also available in the Midwest. Brownberry premium breads are available in supermarkets and mass retail locations in the Midwest. ABOUT Arnold Foods Company, Inc. For Further Information Contact: Amy Grosheider, Marina Maher Communications Arnold®, Oroweat® and Brownberry® Fuel the U.S. Olympic Team Fire for Champion Ski Racer Lindsey Vonn as She Sets Her Sights on Gold Online Sweepstakes Offers Trip to Vancouver Olympic Winter Games to Rally for U.S. Olympic Team HORSHAM, PA (October 2009) – The official bread supplier of the U.S. Olympic Team, Arnold®, Oroweat® and Brownberry®, have teamed up with world renowned ski racer and peak performance athlete, Lindsey Vonn, to keep her on top of her game for the Vancouver Olympic Winter Games. Holding 22 world cup wins in four disciplines, Lindsey is the most successful female American skier in World Cup history, and she is looking forward to the upcoming Olympic Winter Games. With her eye on the gold, Lindsey knows that good nutrition is an important part of staying in shape. "In preparation for the Olympic Winter Games, I made a promise to get in the best physical shape possible and improve my technical skiing," says Lindsey. "As part of that promise, I focused on training and eating nutritiously. Oroweat 100% Whole Wheat Bread is always a part of my diet, but particularly during my intense preparation. Loaded with healthy whole grains, it gives me the energy I need to train, compete and win." "On behalf of Arnold, Oroweat and Brownberry Breads, we’re thrilled to be working with such an accomplished American athlete," said Jennifer Hartley, Senior Director of Marketing for Bimbo Bakeries USA. "Lindsey Vonn embodies health and fitness, and we hope our breads will help fuel her to victory!" If it's your dream to experience the Olympic Winter Games or meet a sports legend, now is your chance to go for the glory. The bakers of Arnold, Oroweat and Brownberry Breads are offering an online sweepstakes for a chance to win some unique once-in-a-lifetime prizes, including a trip to cheer on the U.S. Olympic Team in Vancouver. Other great prizes include: a trip to meet Lindsey in a Colorado ski resort, a Panasonic flat screen TV, Wii Fit gaming console, a year's supply of bread and a month of free groceries. Log on to www.oroweat.com or www.arnoldbakery.com to enter, see the official rules and also have fun creating a customized e-card of Lindsey and you skiing down the slope, which can be sent to friends through e-mail, Facebook and Twitter. Arnold, Oroweat and Brownberry Breads are owned by Bimbo Bakeries USA and are distributed regionally. Arnold Breads are available in Eastern and Southeastern states; Brownberry is available in the Midwest, and Oroweat is available in Western states. ABOUT Arnold Foods Company, Inc. For Further Information Contact: Amy Grosheider, Marina Maher Communications |
